“Throw away all your sins you have committed and fashion yourselves a new heart and a new spirit! Why should you die, O house of Israel?”
Without a change of heart, Israel would die in her sins. The Lord sent his servants the prophets to warn the nation and to plead for repentance. How he loved his people!
God loves the church. The church is his people in the new covenant of Christ. But churches sometimes go astray. Examples can be found in Rev 2-3. Jesus pleads for repentance because he loves.