Don’t die on the beach

Not only must we do the right thing, but we must do it consistently, with perseverance, right up to the end. Brazilians use the phrase, "to die on the beach," meaning to have done the hardest part only to give out near the end. It’s a sad phrase, and it’s sad to see someone who has given up at the eleventh hour, who has gotten exasperated in sight of the finish line, who instead of ignoring the pain of the long course, collapses when the goal was within reach. #perseverance