This was my email to Forthright Magazine columnists today. It applies to all bloggers and online writers who seek to share the gospel.
So says a BBC site to journalists: “The most important thing you write online as a journalist is the headline.”
First, in journalism, it used to be, anyway, that editors wrote the headlines. Maybe that has changed.
But the idea is true for all of us as well.
I have a theory. Most people who follow sites and blogs are skimming consumers. They’re not interested in engaging with the authors of content, but rather are like scavengers pawing through mounds of trash for a nugget of worth. Continue reading
My favorite dashboard content (the behind the scenes stuff of a blog for those who may not know) is without a doubt the “clicks” section. Stats are important and search terms are interesting but the clicks are what grab my attention.
For one, on my personal blog, the vast, vast majority of “click-able” content (especially over the last couple of years) is made up of scripture references. There are “related articles” that are valuable, along with side-content such as the RSS feeds and blogging friends and other Bible based websites that get used from time to time, and there’s even a couple of videos that have been viewed. But the scripture-reference clicks are by far the most important to me.
Another reason why the clicks grab my attention is because it lets me know that the person who viewed post was actually interested in studying, and not only reading, about the article’s topic.
Lastly, the reason why the “scripture-reference clicks” get my attention is because it’s the scriptures that get the job done. Faith in God, and whatever topic that revolves around learning about his will for our lives, comes from hearing what the word of God has to say (Romans 10:17). My “opinion” doesn’t amount to “a hill of beans” if what I say does not have the support of God’s written word. That’s why my title bar for Keltonburg Preacher says, “A few ideas supported with a few Scriptures”. So when a person clicks on the provided scripture reference, to me, that says that they are interested in finding out for themselves what the word of God says about the matter, and that is a mentality that I can appreciate in anyone.
What about the rest of you? Care to share what’s your favorite part of the dashboard content?
“Then the brethren immediately sent Paul and Silas away by night to Berea. When they arrived, they went into the synagogue of the Jews. These were more fair-minded than those in Thessalonica, in that they received the word with all readiness, and searched the Scriptures daily to find out whether these things were so. Therefore many of them believed, and also not a few of the Greeks, prominent women as well as men.” (Acts 17:10-12)
My wife moved her blog today after Posterous shut down. She’s back to blogging, nothing frequent, but you really ought to accompany the Power Behind Yours Truly. Quite a colorful spot as well, besides the good thoughts.