“Then Jesus said to them, ‘A prophet is not without honor except in his hometown, and among his relatives, and in his own house.'”
Jesus was rejected by his own people, in the town where he grew up. Their familiarity with him caused them to miss his special nature, to be blind to his divinity. Jesus saw it as a typical human tendency.
We have a saying, “Familiarity breeds contempt.” How might that be true of me about the things of God?